Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.2.6
  • Adult Rating: 4+
  • File Size: 127.13 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 8.0 or later.
Score: 4
From 439,492 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. It’s simple: You use it, you lose it. Now featuring embodyDNA: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! WHAT PEOPLE ARE SAYING “Helped me lose 20 pounds and be accountable for my food intake and exercise. Highly recommend.” “Amazing! This app is brilliant for weight loss and logging food. I'm able to scan all barcodes which makes it so easy.” “Honestly, I never realized how easy it was to motivate myself... Feels good to feel good, man.” SHOW ME THE NUMBERS 60 million: pounds Lose It! members have lost (and counting). We’ve got this DOWN. 10 million: items in our searchable, comprehensive, international food and exercise database 30 million: journeys started by downloading Lose It! 74.7%: percentage of people that achieved clinically significant weight loss using Lose It! (NIH study, 2016) 3 days: average number of days members track to see a weight loss 25+: macronutrient and health goals to choose from HOW IT WORKS Lose It! uses the proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate the daily calorie budget best for you. Next, just track your food, weight, and activity and get ready to rock your goals! There’s no easier app-based weight loss program. COOL LOSE IT! FEATURES Search our database or use our Barcode Scanner to easily scan in foods you’ve eaten. Log food by simply taking a photo! Snap It is a feature within Lose It! that makes food tracking as easy as taking a picture. Your dreams, answered (Snap It, 2016 CES Innovation Award Winner). Track more than just calories with macronutrient, water, health, and body measurement goals. Connect trackers, apps, & devices like Fitbit trackers, Misfit trackers, Fitbit scales, Withings scales, Healthkit, and more. Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! How big is a serving of cheese? Get guidance using our Serving Size Guide, designed to help estimate portions and create a more mindful eating experience. Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. MORE TO LOVE ABOUT LOSE IT! Little team, BIG impact. We’re a small team of about 20 people, working hard every day to help you succeed. It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on all iOS devices, including Apple Watch. Download Lose It! today, and you’ll see how easy it is to get started! PREMIUM SUBSCRIPTION Lose It! basic is free, but you can upgrade to Premium for $39.99 / year to unlock awesome additional features. Your credit card will be charged through your iTunes account when you confirm your purchase. Subscription renews automatically at the same price, unless cancelled at least 24 hours before the end of the subscription term. You can manage subscriptions in Account Settings in iTunes after purchase. Refunds will not be provided for any unused portion of the subscription term. Read our Terms of Service at https://www.loseit.com/terms/.



  • Amazing app

    By Thewurdninja
    I love this calorie counter. It links seamlessly with my Apple Watch and is so helpful for planning meals and balancing exercise with calorie intake. There are so many insures and features. I would like to shoot some ideas at the developers though. First, a BMI calculator, this will help users to see there medical body score and to reach a goal of ‘Normal’ or to help people with ‘under-weight’ scoring gain back in a healthy way. Second, actual meal times. Anyone who has successfully lost weight understands that balancing calories and exercise, and timing you meals correctly are key to success. Third, the option to ‘maintain’ a normal body weight. Instead of just lose. I think the app is a great addition to daily routine even with out these features though. I definitely would recommend to anyone trying to lose weight or just live a healthy lifestyle. Thank you for creating!!!
  • Life changing

    By sparky71j
    This app is one of the best examples of the positive influence of the internet. It only works if you honestly use it....
  • Great tool but record of food calories spotty

    By Keljac143
    Love this app for its ease of use and premium options. But the calorie data stored here is less complete and less reliable than other apps.
  • Very basic

    By Firefly560
    This is the first tracker I’ve used. Most impressive is the search engine results for food, even vegetarian brands. Most frustrating is how little you can do with the free version.
  • GREAT!!!!

    By PurpStorm
    This app is great. I lost 28 pounds in 3 to 4 months. If you want to loss weight. This is the app for you.
  • Finally! Found a food tracker that thinks like I do.

    By Texguyinnc
    Have been using the free basic Lose It! app for a month. Works good for me. I like the progressive searches => general - my foods - recipes. That gets you to new & repetitive foods quickly plus recipes are easy to set up. Lot’s of items show only “servings” for quantity. Would prefer to have a cups/ounces choice too as that is defined & specific. With Lose It! I have become much more conscious of what I am eating and have lost 18 lbs.! Next is to get to using the exercise functionality. Overall, for my experience to date — 5 stars!
  • I’ve used it for years and love it!

    By josephbeenjamin
    They have every food you could ever eat in their database. Every single one is accurate to the T with calorie count and nutrients. Super easy to use and it only takes a few seconds to log your meals. Never an inconvenience. Even has every restaurant menu accurately logged in the database. Keep track of your workouts and calories burned. This app has helped me lose almost 30 lbs in 2018 alone! Love this app!
  • Wow!

    By Murphymanone
    Over 3 pound weight loss one day. Just follow the script. Salads, vegetables.
  • Works

    By Acestro
    The math works. Weight lost. They’re just a little pesky about the upgrade. I don’t want it.
  • Prettier than my fitness pal

    By tlcheung
    But not as functional. Entering everything you eat is a pain but essential for loosing weight. This app doesn’t let you search restaurants to import recipes.